Philippine Business Mission brings 15 Philippine tourism sellers to Perth

Fifteen Philippine tourism sellers took part in the Philippine Business Mission to Perth, organised by the Department of Tourism and the Tourism Promotions Board Philippines, the Philippine Consulate in Western Australia says. Perth was the first scheduled stop of the mission in Australia, which the Tourism Promotions Board also scheduled for Brisbane and Sydney.

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Fifteen Philippine tourism sellers took part in the Philippine Business Mission to Perth at DoubleTree by Hilton Perth Waterfront, the Philippine Consulate Western Australia said in a Facebook post. Organised by the Department of Tourism (DOT) Philippines and the Tourism Promotions Board (TPB) Philippines, the mission connected Philippine tourism stakeholders with Western Australian industry partners to showcase the country's destinations, experiences and tourism opportunities.

WA Honorary Consul Melissa Dalisay Aguasa attended and spoke about the importance of strengthening tourism, business and people-to-people ties between the Philippines and Western Australia. According to the Consulate, she reaffirmed its support for initiatives that promote deeper engagement and increased travel between the two regions.

Perth was the first of three scheduled stops. An event listing on KarryOn shows TPB, through its International Promotions Department, scheduled the Philippine Business Mission to Australia for Perth on 5 October 2026, Brisbane on 7 October and Sydney on 8 October. The listing describes the mission as one of TPB's flagship business-to-business promotions and says it is the first Philippine Business Mission to Australia since the COVID-19 pandemic. It also calls Australia one of the Philippines' priority source markets.

Department of Tourism figures reported by the Daily Tribune put Australians fourth among foreign tourist arrivals to the Philippines in 2025, at 354,722, behind South Koreans, Americans and Japanese.

Melbourne also hosted Philippine tourism events on 9 and 10 October: a travel industry event at The Langham Melbourne, then a Philippine Roadshow community day, organised by Philippine Adventure Holidays Australia and MTS Travel & Tours Services with My Travel Solution Australia, The Philippine Times reported. The community day, at Ginger Olive Restaurant & Grill, focused on the Filipino community, and TPB representatives attended. Chris Centeno, managing director of My Travel Solution Australia, urged Filipino Australians to promote the Philippines to their friends, families, co-workers and fellow Australians.