Filipino Farming Couple Thrives in Southland Dairy, Offering Insights for Migrant Entrepreneurs
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Filipino Farming Couple Thrives in Southland Dairy, Offering Insights for Migrant Entrepreneurs

April 22, 2026

Jayson and Gladys Chavez, a Filipino couple, have built a thriving contract milking business in Southland, New Zealand, managing 900 cows while successfully balancing work, family, and cultural connections. Their journey offers valuable lessons for other Filipino migrant professionals and entrepreneurs navigating life and business in a new country.

The story of Jayson and Gladys Chavez exemplifies the potential for success and integration for Filipino migrants in New Zealand's bustling agricultural sector. Starting with Jayson's arrival in 2007 as an assistant herd manager, the couple has steadily climbed the career ladder, now contract milking 900 cows near Winton, Southland. Their dedication and passion for dairy farming serve as an inspiring testament to what can be achieved with perseverance and a clear vision in a new land.

However, their journey was not without its hurdles. Jayson candidly recalls the challenge of adapting to New Zealand's colder climate, a stark contrast to the Philippines' tropical warmth. Language, too, presented an initial barrier, as the pace and unique idioms of Kiwi English differed from their learned American English. For many Filipino professionals considering or embarking on a move to New Zealand, these experiences highlight common initial adjustments, underscoring the importance of cultural and environmental readiness.

Beyond the farm, the Chavez family skillfully manages work-life balance, a critical aspect for any business operator or migrant worker. They proactively shifted to a 6-2 milking roster, prioritizing family time with their two children. This dedication to family, a cornerstone of Filipino culture, is further evident in their eldest son's involvement as a farmhand, potentially paving the way for the next generation in agriculture. Their approach demonstrates that even in demanding industries, family values can be upheld and integrated into daily life.

Crucial to their success has been a robust support network. The couple credits a supportive employer and a vibrant Filipino community in Invercargill for easing their transition and providing social connections, such as basketball leagues after busy seasons. Gladys also highlighted the importance of maintaining their Filipino language at home to ensure their children retain their cultural identity, despite their quick adaptation to English at school. This emphasizes the dual importance of community integration and cultural preservation for Filipino families abroad.

For Filipino entrepreneurs and migrant workers looking to establish themselves in New Zealand, the Chavez couple offers invaluable advice: "Work hard and build a good relationship with your employer and co-workers, if you can, because they are people who can help you to step up." They also advocate for holistic wellbeing, being strong supporters of Farmstrong, a rural wellbeing program. This advice underscores that success in a new country is a blend of professional diligence, strong interpersonal relationships, and proactive self-care.

Key facts

  • Jayson and Gladys Chavez are Filipino contract milkers managing 900 cows near Winton, Southland, New Zealand.
  • They successfully balance demanding farm work with family life, including their two children, and actively maintain their Filipino culture.
  • The couple emphasizes the importance of supportive employers, a strong Filipino community, and open communication with locals for successful integration.
  • They advise hard work, building good relationships with employers and co-workers, and utilizing wellbeing programs like Farmstrong for sustained success and mental health.

Official sources