LaunchStrong Mentors Over 150 Filipino E-commerce Entrepreneurs in First Year

LaunchStrong, an e-commerce mentorship program, has guided over 150 first-time Filipino founders and developed more than 100 homegrown brands in its inaugural year, aiming to scale Philippine consumer businesses nationally and globally. The program addresses the complexities of online retail to foster sustainable growth among Filipino entrepreneurs.

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LaunchStrong, a dedicated e-commerce mentorship program, has marked a significant milestone, guiding over 150 first-time Filipino founders and fostering the growth of more than 100 homegrown brands within its inaugural year. The program, established in 2025 by entrepreneur Jungie Gumiran, aims to transform nascent business concepts into viable and market-ready consumer products.

The five-week live mentorship program equips aspiring entrepreneurs with crucial skills, covering everything from product ideation and validation to supplier sourcing, positioning, pricing, branding, launch strategy, and customer acquisition. Notably, LaunchStrong reports that about 80% of its participants who initially lacked an existing product or e-commerce background successfully progressed to launching their first online businesses. Brands developed through the program span various categories, including wellness, food and beverage, personal care, pet care, and fashion.

Jungie Gumiran, founder of LaunchStrong, highlighted the evolving landscape of e-commerce in the Philippines, stating that while entry is becoming easier, achieving success is increasingly challenging. He emphasized the importance of understanding business economics, platform fees, logistics, inventory, and cash flow to ensure sustainability. LaunchStrong's vision is to empower Filipinos to build robust consumer brands that can compete nationally and eventually scale beyond the Philippines, offering opportunities for those looking to expand into international markets like New Zealand and Australia.

As LaunchStrong prepares for its next five-week live mentorship cohort in December 2026, its efforts contribute to the broader development of the Philippine startup sector. The country has an ongoing need for more startups, with e-commerce identified as a major segment, representing 56% of operational startups in a 2017 study by StartupPH. Furthermore, initiatives such as USAID’s Strengthening Private Enterprises for the Digital Economy (SPEED) program aim to integrate thousands of small and medium enterprises into the e-commerce landscape, reinforcing the strategic importance of mentorship programs like LaunchStrong for digital economic growth, according to the Philippine News Agency.