
Philippine pavilion with 24 co-exhibitors showcases Philippine tourism at ITB Asia 2026 in Singapore
A Philippine delegation of 24 co-exhibitors led by the Tourism Promotions Board is showcasing Philippine destinations at ITB Asia 2026 at the Sands Expo and Convention Centre in Singapore, the Philippine Embassy in Singapore said on 22 October.
The Philippines is showcasing its tourism destinations, cultural heritage and travel experiences at ITB Asia 2026, held from 21 to 23 October at the Sands Expo and Convention Centre, Marina Bay Sands, Singapore, the Philippine Embassy in Singapore said in a 22 October press release.
The embassy said the Philippine delegation is led by the Tourism Promotions Board (TPB) and comprises 24 co-exhibitors representing travel and tour operators, destination management companies, hotels, resorts, MICE facilities and government tourism agencies. The TPB describes ITB Asia as an annually held B2B trade show and convention for the travel industry.
Philippine Ambassador to Singapore Medardo G. Macaraig visited the Philippine pavilion during its opening and met representatives of the TPB and participating Philippine tourism stakeholders. The pavilion also welcomed the Ambassadors of Timor-Leste and Costa Rica and the Chargé d'Affaires of the Embassy of Myanmar in Singapore.
During the visit, Ambassador Macaraig formally turned over to the TPB the Travel Weekly Asia Readers' Choice Awards 2026, which he received on the TPB's behalf at the awarding ceremony on 1 October 2026 at the Mandarin Oriental, Singapore.
Under the Department of Tourism's "Love the Philippines" campaign, the pavilion features the country's natural attractions, festivals, traditions and Filipino hospitality. It is at Booth E90 on Basement 2 of the Sands Expo and Convention Centre and is open to all exhibition participants until Friday, 23 October.
Key facts
- ITB Asia 2026 runs from 21 to 23 October at the Sands Expo and Convention Centre, Marina Bay Sands, Singapore.
- The Philippine delegation is led by the Tourism Promotions Board and comprises 24 co-exhibitors.
- Ambassador Medardo G. Macaraig visited the pavilion at its opening and turned over the Travel Weekly Asia Readers' Choice Awards 2026 to the TPB.
- The Philippine pavilion is at Booth E90, Basement 2, and is open to exhibition participants until 23 October.
Official sources
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