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Your business deserves its own email address

A Gmail or Yahoo address tells customers you might be a side hustle, and lets anyone write in your name. Google Workspace gives you rosa@rosaskitchen.co.nz instead, in the Gmail you already know.

Free for 14 days, then 10% off your first year with a single-use code from Kislap. Google asks for a payment method at sign-up but doesn’t charge it during the trial.

Over 3 billion users and 13 million customers work in Google Workspace, by Google’s count.

Free 14-day trial · 10% off year one

48%

of the businesses on Kislap that list an email use a free personal address

That is 1,860 of 3,841 listings, mostly Gmail and Yahoo. It’s free and it works, but it quietly costs a business trust in four ways.

  • rosaskitchen2019@yahoo.com

    It looks like a side hustle

    A customer comparing two caterers sees rosaskitchen2019@yahoo.com on one quote and rosa@rosaskitchen.co.nz on the other. Only one looks sure to turn up on the day.

  • rosas.kitchen.catering@gmail.com

    Anyone can pretend to be you

    A free address in any business’s name takes a minute to make. Scammers use that to send fake invoices and “our bank details have changed” emails, and most of these scams now come from free webmail.

    Source: APWG Phishing Activity Trends, Q1 2026

  • orders.maria.d@gmail.com

    It belongs to a person, not the business

    When the staff member who took orders on their own Gmail moves on, the customer conversations go with them. With business addresses, you create and remove your team’s accounts, so the business keeps them.

  • From: rosaskitchen.nz@gmail.com, sent by a newsletter app

    Newsletters and invoices can look forged

    Gmail now asks every sender to vouch for their email with their own domain. A newsletter or invoicing app can’t do that for a Gmail or Yahoo address, so that mail is more likely to be marked as spam or blocked.

    Source: Google’s email sender guidelines

Which one is the real Rosa’s Kitchen?

Three emails arrive on the same morning, all signed Rosa’s Kitchen. One asks you to pay a deposit into a new bank account. Tap the one you would trust.

Inbox3 new

Rosa’s Kitchen and these emails are made up. The tricks are real.

From a free address to your own, in an afternoon

What switching to Google Workspace looks like, step by step, and which plan each step needs.

  1. Ask us for your 10% code

    Codes take 10% off the first year of Business Starter, Standard or Plus for a new customer. Each one works once, so we send them one business at a time.

    Free · one code per business

    Your code from Kislap••••-••••-••••10% off year oneSingle-use, sent to you by email
  2. Start your 14-day free trial

    Sign up through our link with your business name and how many people need an address. Google asks for a payment method but doesn’t charge it until the trial ends, and that’s where your code goes.

    Free · first 14 days

    Business nameRosa’s Kitchen
    People who need an address2
    Promotion codeEntered with payment
    Charged today$0
  3. Use your domain, or get one

    If you already have a website address, your email can use it. If not, you can buy one as you sign up, through Google’s partner Squarespace.

    A domain costs extra if you need one

    Your domainrosaskitchen.co.nz
  4. Your address, in the Gmail you know

    rosa@rosaskitchen.co.nz works in Gmail on your phone and computer, with Google’s spam and phishing protection and 30 GB of storage for each person.

    Business Starter

    rosa@rosaskitchen.co.nz
    Maria SantosLumpia for 60 on the 14th?
    Ben WalkerThanks for Saturday!
    Spam and phishing filtered out
  5. An address for every job and every person

    Add addresses like orders@ and bookings@ that land in your inbox, and give each person on your team their own. You add and remove them, so the business keeps them.

    Business Starter

    orders@rosaskitchen.co.nzShared · lands with Rosa
    bookings@rosaskitchen.co.nzShared · lands with Rosa
    ben@rosaskitchen.co.nzKitchen
    lia@rosaskitchen.co.nzDeliveries
  6. Let customers book a time

    Business Standard adds booking pages, so customers pick a time straight from your calendar, and video meetings you can record.

    Business Standard

    Book a tasting with Rosa’s Kitchen
    Sat 10:00 amBook
    Sat 11:30 amBook
    Sun 2:00 pmBook

Customers trust the address before they trust the business

Independent research on how people judge a business by its email, and how scammers use free accounts.

  • 85%

    of consumers say a business with a branded email address is more credible than one using a free email account.

    Verisign and 451 Research, 2020, 5,450 online shoppers in North America, Europe, Asia and Latin America

  • 82%

    are more likely to reply to a small business that emails from a branded address than from a free account.

    Verisign and 451 Research, 2020, the same survey

  • 72%

    of business email scams in early 2026 were sent from free webmail accounts, most often Gmail.

    APWG Phishing Activity Trends, Q1 2026, Fortra’s data on thousands of attacks

  • 88%

    of people say trusting a brand is an important or critical reason to buy from it, on par with quality and value.

    Edelman Trust Barometer, 2026, 17,688 people in 15 countries

Does it pay for itself? Use your own numbers.

Move the sliders to match your business. The maths is the extra jobs you think looking more professional wins, times what a job is worth, minus a year of the plan.

2
$250
2
Google Workspace plan

First year, 10% off

$151

Extra work a year

$500

Left over

$349

One extra job at $250 pays for a year of 2 addresses, with $349 left over.

An estimate from the numbers you enter, not a forecast or a promise. It uses Google’s US-dollar prices per person per month with a one-year commitment, as listed in October 2026, and takes 10% off for a Kislap code. Prices differ by country; check Google’s prices in your currency.

What changes when you switch

ComparedFree Gmail or YahooGoogle Workspace
Your addressrosaskitchen2019@yahoo.comrosa@rosaskitchen.co.nz
Who can make one in your nameAnyone, in a minuteOnly you, at your domain
Addresses for orders, bookings and staffA separate account for eachAdded and removed by you
Ads in your inboxYesNone

Google Workspace details from Google’s Gmail page and its referral sign-up page, October 2026.

Free 14-day trial · 10% off year oneGoogle Workspace

Get your own email address

Try Google Workspace free for 14 days. When you’re ready to pay, Business Starter is $7 per person a month with a one-year commitment, or $8.40 month to month, in US dollars.

Try Google Workspace free
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Want 10% off your first year? Ask us for a code. Each code is single-use, for new customers in eligible countries, and goes in when you enter your payment details. Promotion terms

Kislap refers businesses through the Google Workspace Referral Program and may earn a reward if you sign up through this link. The businesses shown on this page are illustrations.