Starting a business · Business owner
Protecting your brand
Published
Reviewed · Next review
Use IPONZ's trade mark search and registration guidance when choosing a business name or logo.
IPONZ explains that a trade mark can distinguish goods or services through words, logos or other signs. Registration protects use of the mark for the goods and services it covers; it is not a blanket claim to every use of a word.
Use Trade Mark Check to look for similar marks on the New Zealand Register, then read the search, preliminary-advice and application guidance. Check the current fees and examination process on IPONZ rather than assuming registration is automatic.
Key facts
- IPONZ provides Trade Mark Check to search for similar marks on the New Zealand Register.Sources: Trade marks
- A registered trade mark gives exclusive use in New Zealand for the goods and services it covers.Sources: Trade marks
Official sources
- Trade marks
Intellectual Property Office · Accessed
Kislap publishes this resource for general information only. Nothing here is immigration, legal, financial, tax, medical, employment, or other professional advice; check official sources and speak with a qualified professional before acting.
Review history (1)
Revision 1 ·
Reviewed IPONZ search and registration guidance, clarified the scope of protection and migrated linked facts. Retained original publication date.